adding a modern touch
in this logo rebrand project for united kingdom-based video editor and content creator, i was tasked with transforming his existing mascot into a contemporary emblem brimming with personality.
with a keen eye for modern design trends and a dedication to enhancing brand identity, i crafted a refreshed rendition of their beloved character. the resulting logo reflects the client's creative ethos, and acts as a symbol as an evolution into the digital landscape.
this project showcases my ability to seamlessly blend creativity with strategic branding objectives, ultimately delivering a compelling & personality-filled visual identity.
![](https://cdn.myportfolio.com/0f9e9020-150b-40de-ba95-b57990ef40f8/5f360a31-e6ea-425e-9f57-b60a33b8a3d3_rw_1920.png?h=9aeb4aa19aad6cba99b8fef3654cc808)
![](https://cdn.myportfolio.com/0f9e9020-150b-40de-ba95-b57990ef40f8/b41d8c38-d5ab-4ae7-b13c-a9601efc9e8c_rw_1920.png?h=99283d15f22156db5d0feeea3e6b1e2a)
![](https://cdn.myportfolio.com/0f9e9020-150b-40de-ba95-b57990ef40f8/874ab105-1ed1-4929-9a5c-efc5eae842ba_rw_1920.png?h=ad534ab3a424c2d63cf565a438cb960e)
the logomark
the character, with its saturated colors and infectious smile, serves as the heart of the brand's identity. by emphasizing these joyful expressions, i aimed to create a sense of warmth and approachability, drawing in viewers and establishing a connection.
the cute character not only embodies the client's friendly demeanor but also adds a playful touch to the brand, making it instantly recognizable and memorable in the competitive landscape of content creation.
![](https://cdn.myportfolio.com/0f9e9020-150b-40de-ba95-b57990ef40f8/fee23b08-a164-4080-ac1e-05c363e1e075_rw_1920.png?h=697fabd7380c433ede405df663078f62)
the logotype
adjacent to the mascot, the text bubbles with bold, rounded text further enhances the logo's visual impact. the choice of rounded typography complements the character's soft aesthetics, creating a cohesive composition. the boldness of the text commands attention. the bubbles play around the letter 'o' and adds a sense of dynamism and movement to the logo, and adds to the joyful demeanor of the logomark.
![](https://cdn.myportfolio.com/0f9e9020-150b-40de-ba95-b57990ef40f8/09cd231c-aa76-4560-b9cd-7769b3294346_rw_1920.png?h=39caadc10de7a1a9ca49e1ca8c9c7bb0)
together, these elements form a cohesive and visually striking logo that encapsulates the essence of the client's brand while setting them apart in their industry.
![](https://cdn.myportfolio.com/0f9e9020-150b-40de-ba95-b57990ef40f8/7ebd344d-a34f-4aea-b86d-544b4a3dc212_rw_1920.png?h=5aba2de751bec1c742e0bd7ef1a32167)