adding a modern touch
in this logo rebrand project for united kingdom-based video editor and content creator, i was tasked with transforming his existing mascot into a contemporary emblem brimming with personality.
with a keen eye for modern design trends and a dedication to enhancing brand identity, i crafted a refreshed rendition of their beloved character. the resulting logo reflects the client's creative ethos, and acts as a symbol as an evolution into the digital landscape.
this project showcases my ability to seamlessly blend creativity with strategic branding objectives, ultimately delivering a compelling & personality-filled visual identity.
the logomark
the character, with its saturated colors and infectious smile, serves as the heart of the brand's identity. by emphasizing these joyful expressions, i aimed to create a sense of warmth and approachability, drawing in viewers and establishing a connection.
the cute character not only embodies the client's friendly demeanor but also adds a playful touch to the brand, making it instantly recognizable and memorable in the competitive landscape of content creation.
the logotype
adjacent to the mascot, the text bubbles with bold, rounded text further enhances the logo's visual impact. the choice of rounded typography complements the character's soft aesthetics, creating a cohesive composition. the boldness of the text commands attention. the bubbles play around the letter 'o' and adds a sense of dynamism and movement to the logo, and adds to the joyful demeanor of the logomark.
together, these elements form a cohesive and visually striking logo that encapsulates the essence of the client's brand while setting them apart in their industry.